Thursday, August 18, 2016

the information boundary

The interface between, let us say, social media, and print, is a blue ocean.

This may sound extremely silly, but I believe it to be true.


A blue ocean is a large market in which there is very little competition.

In such environments it is possible to be immensely influential ... and to enormously profit ... with only a normal investment.


This is not to say that navigating a blue ocean is stress free. It's an undertaking.